Landing Pages

What is a Landing Page?
• A web page that focuses on information targeted towards a particular demographic. A user arrives on a Landing Page by clicking a link from an email or marketing campaign.
• Landing Pages usually have scripts that track statistics which developers utilize to better market their product or service.

What is the Purpose of a Landing Page?
• Optimize the user's experience
• Prompt user to subscribe to your newsletter or social network
• Contact you for more details
• Explore your website further
• Buy a product or a service present on your landing page


How to Create a Successful Landing Page?
• Write convincing copy
• Be honest
• Don't load customer down with too much information
• Keep distractions minimal
• Prominently display your contact info
• Keep testing and trying different formats and copies_____________________________________________________Overall, our landing page strategies aim to turn your specific content into major portals for keywords...this benefits search engines results by driving users to specific products rather than Home Pages. Campaigns using Landing Pages work especially well by utilizing: The Tracking Funnel (more later...)


If you need more information on Landing Pages call or email us.
zoinkmd.com - Your Media Solution

Things to consider before starting a website!

So...you've reached the point in your companies development that you think you need website design. If done right, a website can be the most powerful tool in your marketing arsenal. But launching a new website can be a bit daunting, especially if this is your first time. So here are "just a few" things to consider before you rush into it, and get in over your head.


Basic Preproduction* What will be the primary use for the site? (your list of needs)
* Do you need to collect payments online? (SSL or Merchant Account)
* Will there be any reason for you or your customers to have an online account? (databases?)
* Will you be updating often? (pictures, events, or news headlines)


Your "Like List"* Competitor sites (sites that offer similar services)
* Preferred color scheme (try to stay within two or three complimentary colors)
* Content to fill each page (think PowerPoint, it's a precursor to a web site)
* Preferred layout/design style (top or side navigation? flashy or business?)
* Start organizing photos that pertain to your company (beware copyright rules)
* LOGOS - the higher quality the better (vector if you can manage)


Site Map* This list should include every page you need produced (About Us, Donations, Partners, Contacts, News/Events, Etc.)


If you need more information or think you are ready...Call or email us and we'll help you take that next step.
zoinkmd.com - Your Media Solution