Keywords...Social Networking...Inbound Linking...used together they can build a solid foundation for your company's online presence. But is that enough? What exactly does SEO cover, and is that really driving usable traffic? You may get thousands of visits a day, but how long are they on your site? Minutes? Seconds? Why is Company-A in the 'Top Five' one day and on page three the next?
Getting high search engine rankings is about more than just keywords and fancy marketing techniques. Content is the actual key word here. And without relevant and interesting content, it doesn't matter how much traffic you generate, you'll never be able to keep the customers on your site long enough to make a purchase.
Today's consumers are "web-wise" and more educated than they used to be...they can browse ten competing websites within minutes, make a purchase, and never think twice about the company they 'didn't' buy from. Like people, a website with a flashy exterior but no 'real content' will soon be forgotten. You must treat your website as a living thing...it grows, it evolves, it collects data every second of the day to better serve your marketing campaign, every update you make allows you to stay relevant and in touch with the consumer...it does all these things...or it gets left behind.
So once again, the bottom line is content. Write convincing copy, be honest about your product or service, and create a quality site. Zoink Media Design offers design consultation for help in these areas. Don't spend so much time advertising your product that you forget why you have a product. Quality workmanship does not go unnoticed...even on the web.
If you need more information on Content Writing or Online Marketing call or email us.
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