Tuesday, May 3, 2011

Traffic Not Generating Sales?

Keywords...Social Networking...Inbound Linking...used together they can build a solid foundation for your company's online presence. But is that enough? What exactly does SEO cover, and is that really driving usable traffic? You may get thousands of visits a day, but how long are they on your site? Minutes? Seconds? Why is Company-A in the 'Top Five' one day and on page three the next?

Getting high search engine rankings is about more than just keywords and fancy marketing techniques. Content is the actual key word here. And without relevant and interesting content, it doesn't matter how much traffic you generate, you'll never be able to keep the customers on your site long enough to make a purchase.

Today's consumers are "web-wise" and more educated than they used to be...they can browse ten competing websites within minutes, make a purchase, and never think twice about the company they 'didn't' buy from. Like people, a website with a flashy exterior but no 'real content' will soon be forgotten. You must treat your website as a living thing...it grows, it evolves, it collects data every second of the day to better serve your marketing campaign, every update you make allows you to stay relevant and in touch with the consumer...it does all these things...or it gets left behind.

So once again, the bottom line is content. Write convincing copy, be honest about your product or service, and create a quality site. Zoink Media Design offers design consultation for help in these areas. Don't spend so much time advertising your product that you forget why you have a product. Quality workmanship does not go unnoticed...even on the web.

If you need more information on Content Writing or Online Marketing call or email us.
zoinkmd.com - Your Media Solution

Thursday, April 28, 2011

Landing Pages

What is a Landing Page?
• A web page that focuses on information targeted towards a particular demographic. A user arrives on a Landing Page by clicking a link from an email or marketing campaign.
• Landing Pages usually have scripts that track statistics which developers utilize to better market their product or service.

What is the Purpose of a Landing Page?
• Optimize the user's experience
• Prompt user to subscribe to your newsletter or social network
• Contact you for more details
• Explore your website further
• Buy a product or a service present on your landing page

How to Create a Successful Landing Page?
• Write convincing copy
• Be honest
• Don't load customer down with too much information
• Keep distractions minimal
• Prominently display your contact info
• Keep testing and trying different formats and copies
_____________________________________________________Overall, our landing page strategies aim to turn your specific content into major portals for keywords...this benefits search engines results by driving users to specific products rather than Home Pages. Campaigns using Landing Pages work especially well by utilizing: The Tracking Funnel (more later...)

If you need more information on Landing Pages call or email us.
zoinkmd.com - Your Media Solution

Wednesday, September 8, 2010

Things to consider before starting a website!

So...you've reached the point in your companies development that you think you need website design. If done right, a website can be the most powerful tool in your marketing arsenal. But launching a new website can be a bit daunting, especially if this is your first time. So here are "just a few" things to consider before you rush into it, and get in over your head.

Basic Preproduction* What will be the primary use for the site? (your list of needs)
* Do you need to collect payments online? (SSL or Merchant Account)

* Will there be any reason for you or your customers to have an online account? (databases?)
* Will you be updating often? (pictures, events, or news headlines)

Your "Like List"* Competitor sites (sites that offer similar services)
* Preferred color scheme (try to stay within two or three complimentary colors)
* Content to fill each page (think PowerPoint, it's a precursor to a web site)
* Preferred layout/design style (top or side navigation? flashy or business?)
* Start organizing photos that pertain to your company (beware copyright rules)
* LOGOS - the higher quality the better (vector if you can manage)

Site Map* This list should include every page you need produced (About Us, Donations, Partners, Contacts, News/Events, Etc.)

If you need more information or think you are ready...Call or email us and we'll help you take that next step.
zoinkmd.com - Your Media Solution